A conventionalist theory of the Business Model in the context of business creation for understanding organizational impetus

Auteur : Thierr y Verstraete et Estèle Jouison-Laffitte

Date de parution : hiver 2011

Volume 15 - Numéro 2 - Pages 109-124

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Abstract
The Business Model is a buzzword that
appeared with the famous start-ups. The
authors adopt a conventionalist approach
to explain its nature. They show that a convention
implies a movement that brings
into being the entrepreneurial phenomenon,
and with it, the seeds of an organization.
In real terms, the entrepreneur must go
prospecting to convince the owners of the
resources he needs for his project to bring
them to him, so that he can make an offer
of value to the market. They will only join
him if they can identify a potential remuneration
(both for the offer as a whole and
for their own efforts). In other words, the
Business Model (BM) is a social artifact
that explains organizational impetus, for
resources can only be obtained (and hence
organized) if a convention is born between
the partners. In so doing, the convention
makes the entrepreneurial phenomenon
observable. In the context of business creation,
the BM is this convention. It is, in
some ways, a medium for expressing the
shared world view of the various stakeholders
who will constitute the firm.
Keywords: Business Model, entrepreneurship,
Business Creation, Organizational
Emergence, Convention theory, Stakeholders
theory, Resource Based View

A conventionalist theory of the Business Model in the context of business creation for understanding organizational impetus

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Résumé

Abstract
The Business Model is a buzzword that
appeared with the famous start-ups. The
authors adopt a conventionalist approach
to explain its nature. They show that a convention
implies a movement that brings
into being the entrepreneurial phenomenon,
and with it, the seeds of an organization.
In real terms, the entrepreneur must go
prospecting to convince the owners of the
resources he needs for his project to bring
them to him, so that he can make an offer
of value to the market. They will only join
him if they can identify a potential remuneration
(both for the offer as a whole and
for their own efforts). In other words, the
Business Model (BM) is a social artifact
that explains organizational impetus, for
resources can only be obtained (and hence
organized) if a convention is born between
the partners. In so doing, the convention
makes the entrepreneurial phenomenon
observable. In the context of business creation,
the BM is this convention. It is, in
some ways, a medium for expressing the
shared world view of the various stakeholders
who will constitute the firm.
Keywords: Business Model, entrepreneurship,
Business Creation, Organizational
Emergence, Convention theory, Stakeholders
theory, Resource Based View

Informations complémentaires

Auteur(s) Thierr y Verstraete et Estèle Jouison-Laffitte
Numéro 2
Pages 109-124
Année de publication 2011
Volume 15
Season hiver
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